Factors affecting the success of localization strategy of fast food Literature review

Factors affecting the success of localization strategy of fast food companies in Asian countries - Literature review Example Integrating national economy to the global economy calls for sustainable developmental approaches through efficient use of local resources with the underlying cause of welfare to the society with environment friendly processes. According to Bruntland report  Ã¢â‚¬Å"Development that meets the  needs  of the present without compromising the  ability  of future generations to meet their own needs† is called as sustainable development (Business Dictionary.com). This paper seeks to study and analyze the issue with reference to the following questions: 1. Why localization strategy is important for fast food industry in Asian countries?   2. How to use the localization strategy for fast food industry in Asian countries?   3. What are the key factors affecting the success of localization strategy of fast food companies in Asian countries?   Localization strategy in Asian countries Asian markets are highly heterogeneous in nature, especially in the case of food industry with different ethnic groups, languages, vast cultural differences and divergent climatic conditions. The religious mix varies from region to region with a very long history. Food security and alleviation of poverty are the major concerns for the most of the Asian countries which are heavily populated compared to European or American countries. The government policies are oriented towards building a sustainable food economy. Therefore, a successful localization strategy for a sustainable growth has to be in line with the basic objectives of the State taking into account the income levels, local spending choices, nutrition and health, rural bias of the economy, urbanization process at various stages in different countries, employment generation, educational and technological developments of the regions, the use of agricultural lands, climatic conditions, efficient utilization of natural resources and its environmental impact. Business Monitor International (2011, p. 6) states â€Å" Health and hygiene scares continue to be a major concern in China’s food industry, with the government implementing crackdowns on chemical additives in food products†. Adoption of the best industrial and commercial practices by the fast food companies is essential for the desired effect in reshaping the food system and food habits in the communities. Localization efforts go beyond menus and the organization needs to integrate itself with the cultural mainstream of the host country to strike a chord with the consumers. Lee, M. et al (2011) state, â€Å"Yum’s cultural flexibility doesn’t end with the localized menu. While fast-food restaurants in the West often host kids’ birthday parties, KFCs in Urumqi, capital of the Xinjiang autonomous region that’s home to the Muslim Uyghur people, advertise parties for the families of boys who have just undergone the religious ritual of circumcision†.   The Asian markets hold potential for growth in future on account of growing population which provides a huge market coupled with high growth in economy over the period of time in the past which is expected to continue in future. Davies, R. (1996, p. 2) states â€Å"The interest in Asian management is primarily a recent phenomenon, facilitated by the growth in Asian markets within the global economy, and a realization in the West that Asia is both a region that will be central to any serious global business, and also a region that can offer the West much wisdom in management techniques†. The subsequent developments in the continent have justified this

Irony in The Lottery by Shirley Jackson Essay -- Shirley Jackson The L

Irony in The Lottery by Shirley Jackson â€Å"The Lottery† is full of irony. Shirley Jackson most likely intended to use this amount of irony to make the over all story funny in its twisted theme. Each layer of irony used, prepared the reader to have the most dramatic reaction to the last and final blow that wrapped the whole story up. I would say the most major and obvious type of irony used here was situational irony. Jackson knew that what most peoples’ impression of the lottery is winning money or something good. She played on that and turned it into something completely opposite. Giving her story kick and uniqueness. However, there was other more minor but essential situational ironies that lead up to the finale. One of these was Tessie Hutchinson. She had the...

Philippine Traditions: The Greatest Heritage

The Philippines has vast practices, traditions, and cultures. They existed a hundred years ago or may be thousands but they are still practiced up to now. It is like a legacy which is passed on from generation to generation. Usually, it is the old folks who relate these traditions over and over again. On my Grandma’s burial, her valued possessions are also buried in her grave. I asked my Mama why they have to do that and she simply answered, â€Å"So that she can bring it with her as she leaves us†. Well, we all know that a dead person cannot do that. The truth is, those things will only decay in there but to the Filipinos, it has a great significance and we can never question that. Another Filipino heritage which is highly valued in wedding custom is the â€Å"Pamamanhikan†. It is where the would-be groom with his parents goes to the house of the would-be bride to seek the blessing of her parents. It is also in this point when both parties formally set plans for the upcoming wedding. This symbolizes honor and respect to the parents of the couples. There are also certain Filipino habits that foreigners find them overwhelming. For example, when a visitor comes in, the family serves every delicacy and every mouth-watering Filipino cuisine that they can so as to please the visitor. He’ll be attended to the most comfortable room available and all his needs are served with delight and a warm smile. No wonder, Filipinos are known for their hospitality.

Literature and Other Arts - 1033 Words

It has always been highlighten the kinship between literature and other types of art. Described, a play in drama, while read, a play is literature. Many adaptations on screen are based upon literature, mostly novels, even if, the majority of great plays were already filmed by which, it stimulated the growing process in a young individual. In prsent day, the requirements in writing a film has affected many writers in their style and structure of the novel. Most of modern fiction is written with the purpose of having â€Å"movie rights†, another account taken by most publishers. Literature assures the libretto for operas, the theme for most tone poems – even so anomalous, a form as Friedrich Nietzsche’s Thus Spake Zarathustra was interpreted in†¦show more content†¦Therefore, at the age of 20 he stopped his activity, and with the help of Holman Hunt and Millais founded the Pre-Raphaelite Brotherhood (1848). It represented his revolt against the academic principle that a young artist should start imitating the old masters,in a year of political revolutions. Rosetti’s poetry was mostly a matter of external contrivance and literary adaptation, unlike his sister, Christina Rosseti, which was altogether different; simple and unpretentious in language and versification, it seems neither cerebral nor calculated, but totally spontaneous. William Blake was â€Å"the most spiritual of artists†; he once said his life and work are a confusion of contraries: infinite patience and painstaking workmanship in the dawn of the Industrial Age: The dawning of mind – forged manacles in an age of rules, emotion in an age of reason; other – wordly presences involved in this world’s work; genius called madness. The greatness of Blake lies lies, perhaps, in his apocalyptic outlook than in his mastery, in art and verse of an extreme and moving simplicity. The lamb and The tyger are simmetry by waking a reference to the Lmab, the counterpart of the Tyger. They are the same in that they are both creations of God, tools of nature; different because the lamb represents innocence, youth, and a pleasant aspect of nature, while the tyger is powerfull, fearfull part of nature, more experienced, a deathly beastmShow MoreRelatedDifferent Historical And Cultural Barriers Affect The Way Literature And Other Forms Of Art Are Depicted930 Words   |  4 PagesDifferent historical and cultural barriers affect the way literature and other forms of art are depicted. Maggie Nelson, Azar Nafisi, and Tim O’Brien explore the effect of political and ideological contexts on various forms of art and the way they are created or viewed. 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